Developing and Launching a Social Presence

Creating a consistently branded and optimized social presence is the first step in your company’s social success.

Once the homework is done and your strategy approved, we make this happen by restructuring, or developing from scratch, the various social channels your company will use for marketing, PR, sales, or customer service.

These services include:

• Developing and launching (or restructuring) brandded, integrated and aggregated social channels (blog, Facebook Fan Page, Twitter feed, etc.), including development and creation.

• Developing a branded digital PR presence, including online newsrooms and SMRs (social media releases). 

• Optimizing your social presence for search.

• Developing a content marketing strategy for your social engagement as a whole and discussing how it should be deployed in your various social channels. 

• Setting up social dashboards to begin monitoring your channels for keyword mentions of your brand, products, services, competitors, etc.

• Drafting social media policies and procedures to govern your use of your social channels.