Ongoing Measurement, Analysis and Analytics

You want results? Social media will get them for you. (But it will take a little effort on the front end.)

As part of our five-step process, Kane Consulting lays a measurement breadcrumb trail which will help us track, analyze, and assess your every move in the social space. This enables us to provide measurement services for your company that few firms our size have the capability to offer.

These services include:

• Helping you set benchmarks and goals for measuring the ROI of your social media activities.

• Supporting the collection of data from your social dashboard monitoring platform.

• Providing monthly measurement reports and analysis comparable to the data captured in your social media audit and goals outlined in your social media plan.

• Supporting your in-house PR team in measuring, tracking and handling the fall-out in social channels from crisis situations (should any arise). 

• Providing ongoing strategic direction on the implementation of your social media plan, as needed, as well as suggestions for tweaking, iterating and updating your day-to-day tactics.