What's the buzz? Is your company making an impression?

Once your campaign is up and running, how do you know it’s working?

Thankfully in the social space, the answers are right at our fingertips.

Nearly everything that is said about your company or brand within social media channels can be monitored, analyzed and measured. On the flip side, everything you say in return, can, (and should) be optimized and tagged so it can be tracked as well.

Kane Consulting provides the social search tools for monitoring and measuring these conversations and identifies measurement benchmarks, key performance indicators, scores, and goals specific to your campaigns and programs.

Our social media monitoring and measurement services include:

• Setting up social media monitoring systems so you can determine which online conversations you should be listening to.

• Helping you benchmark and measure the ROI of your marketing and public relations activities.

• Analyzing social media data from both a qualitative and quantitative perspective to help you monitor the sentiment and perceptions associated with your brand.

• Acting as the front lines of your online public relations by helping you determine when to take action and participate in conversations happening in the interactive space.

• Acting as an ongoing “social media chaperone” to protect your online reputation, including stepping in to help put out conversational flames before they become larger fires.