Where do you start? Listen closely...

Our team is comprised of both digital ethnographers and data-heads, so we approach marketing and public relations using social media as both an art and a science.

In order to determine where to position your brand online, we research where your target audiences are hanging out and listen to what they’re saying about your company. Then we marry this information to your business goals to identify the right tools for your specific needs.

Our research and discovery process includes:

• Analyzing your current social media marketing and PR efforts, as well as those of your competitors.

• Conducting “listening audits” within the social media applications your customers, media contacts and key influencers are using and analyzing dialogue that pertains to your company, products or services.

• Identifying the social media tool(s) and strategies that would be most appropriate for delivering key messages to your target audiences.

• Identifying and suggesting strategies to bridge any gaps between your online and offline messaging.

• Identifying the optimized keywords for SEO (search engine optimization) and SMO (social media optimization) that will be most effective for your marketing or PR goals.

• Assessing the technological abilities of your staff and available time to commit to social media communications.

• Establishing benchmarks so you can measure your brand’s performance in the social media space.