It's a big wide web out there. Where do you want to go first?

Our research process allows us to steep ourselves in your marketing, communications and PR processes and ideas. This “insider perspective,” combined with our knowledge of the ever-evolving social playing field, is what sparks the development of our strategic plans for social engagement.*

Each strategic marketing and PR plan we create is a highly customized guide and roadmap for your success, and includes all of the tools you need to bring it to life.

Our strategic services include:

  • Generating strategic communications goals, objectives, strategies, tactics and timelines.
  • Researching and recommending the best social media tools for you to use to reach your goals.
  • Developing a social media content strategy to ensure that your social media messages align with your overall marketing strategies, both on and off line.
  • Developing a social media visual strategy to ensure that your social media channels are visually consistent with the rest of your marketing materials.

 

*In our opinion, research and planning go together like peanut butter and jelly – you need to know where you’re coming from before you can decide where to go next. So while we will do research for you without being contracted to write a plan (but what’s the point of that, really?), we can't create a plan (well not a good one, anyway) if you don't want to do any research to support it.

 

 

 

Jennifer Kane :: The M Group - Mcast III Social Media Brand Development
M Group Interviews
Jennifer Kane shares her social media expertise in this podcast for the M Group.