There is a saying that the definition of insanity is doing the same thing over and over again and expecting different results.
If that’s the case, then I guess I’ve been insane for about two years now.
But somehow, in spite of all of that professional activity, I’ve been unable to answer one big question…
Why am I doing this?
- I’m not sure any of these things actually make any difference to anyone.
- I’m not sure I have anything original to add to the conversation anymore. (Actually, I’m not sure the conversation itself is very original anymore.)
- I’m not sure what exactly I’m supposed to be an “expert” in anymore.*
The truth of the matter is, when it comes to social media, I’ve been pretty unhappy, dissatisfied and lost for some time now.
And it felt like it was time to come clean about that.
The more the merrier.
Thankfully, I’m not the only one who feels this way.
Many “old-timer” social media experts have expressed a similar sense of disenchantment with the state of social media today.
After half a decade of doing this, many of us (who haven’t already moved on to new careers…which is a lot of us.) have looked around and realized maybe the social media gurus did in fact inherit the earth, maybe companies will always treat social as a game and not a respectable marketing or PR tool, maybe the Cluetrain Manifesto is still ahead of its time.
But, in spite of these nagging suspicions, I have just kept plugging away at this, because an even bigger question was always sitting ahead of the “why” one…
What else would I do?
You guys, I’m totally broken.
It seemed like I couldn’t just write this post — a post that admitted I’m stuck and lost and don’t know the answer.
You’re not supposed to admit you are broken until you’re ready to announce that you’ve already fixed yourself.
So, I’ve been waiting to write the post that detailed how I had had a great life struggle, but figured everything out after having some glorious epiphany (Maybe in a dream!) and was now announcing all of my passionate new plans for the future.
But the epiphany has yet to occur.
Stupid epiphany. Where you at?
“If we really want to live a joyful, connected and meaningful life, we must talk about things that get in the way.” – Brene Brown
I don’t have any big revelation to share with you other than to be dead honest about the fact that I’m stuck. I have totally lost my place and I’m not sure how to find it again.
- Life is too short to continue doing something just because it’s what you’ve always done.
- Life is too short to keep walking in circles just because you’re not sure which direction you should start walking forward in.
- Life is too short to pretend that you’re happy just because it’s too awkward to admit that you’re sad.
No, I’m not closing my 12-year-old consulting practice, (I like helping and teaching people, and I’m good at it.) And no, I’m not walking away from social media forever, (In fact, I have a book about social media etiquette I’ll be publishing before the end of the year.)
I guess I’m just saying I need to start walking forward again. And I don’t know where that will take me, or if you’ll want to come along for the ride, (I hope you will.)
I’m saying that the game I’ve been playing…with you…with myself…is over.
But I suspect the adventure is just beginning.
*In content circles, I am a “social media expert.” In social media circles, my numbers and scores are too low to qualify as a true guru, so I am a “content expert.” So, I guess I’m an expert at defying categorization? (Or perhaps I’m an expert in not caring about this question any longer.)