Category

Online influence. It’s a hot topic of late. Can you measure it? Should you? If you can, so what? Read Kary’s full post on the Minnesota Public Relations Blog.

Read Kary’s five steps to organizing, beautifying, optimizing and putting some extra oomph into your social media presence in her post on the Minnesota Public Relations Blog.

Have you ever seen a social media firestorm in action? Just like any other storm system, it’s both an awesome and terrifying sight to behold. This week, Amazon.com found itself in the middle of a big firestorm over a book for pedophiles which it had for sale on its site. While I’m sure there will be many posts written in the coming weeks analyzing where Amazon went wrong during their firestorm (which is pretty much e

Read my two-part interview with Beth Harte, nationally recognized blogger, speaker and marketing expert in the field discipline of Integrated Marketing Communications. On the MNPR Blog: Part One and Part Two.

Over the summer, we re-visited “The Cluetrain Manifesto” as part of the KaneCo book club series, and the authors’ foresight on how the century-old public relations industry will be affected by the internet (now social media) got me thinking about the notion of making news to tell the public, versus telling them a story. I was reminded of a conversation that I had more than two years ago with a publi

“The Cluetrain Manifesto,” written more than 10 years ago, has been hailed for its’ forward-thinking and relevance to today’s social media world. And, the authors have quite a bit to say about the PR industry. In my post on the MNPR blog, I explore these thoughts and ask, did the industry evolve, or miss the train?

Last June, at the 2nd European Summit on Measurement (organized by AMEC and the Institute for Public Relations) delegates adopted a set of standards and practices, “The Barcelona Declaration of Research Principles” to guide the measurement and evaluation of public relations activities. [For an overview, see my post on the MNPR blog.] The most controversial of the seven principles has been #3: “Advertising Value Equiv

One of the most common questions I hear about our Evening With Brian Solis event on July 27 is, “Why are you producing a social media education event that could end up educating your competition?” The answer is simple … if your job is in social media, this event isn’t for you. It’s for your clients. Brian’s BOOK is for you. (And, if you are indeed an enterprising, social media superstar, you’l

Brian Solis is coming to Minnesota on Tuesday, July 27 to talk about his new book Engage (and I’m sure a host of other smart things – if you’ve read the book, you’ll know what I’m talking about). I’ve got 36 business days between now and then to assemble a tribe of people to come see him. How am I going to do that? In order to spread the word about this event, I’ve created a challenge for myself based on a key concep