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Television is in the midst of a huge evolution right now. Not only are there numerous changes happening technologically in how we access and view TV shows, but also in how those shows are being created. Some are calling it a new “Golden Age” for the medium. These changes will likely start to influence all of the content we consume. So, if you’re in the business of content strategy or creation for yo

The most important thing social media can give a company is also something rarely considered a priority… Perspective.  Compared to tangible rewards like increased sales leads or an expanded brand presence, “perspective” often gets relegated to a company’s “nice to have, but not critical” list. And that’s a mistake. Because, chances are, perspective is a thing your company nee

I often get calls from companies looking for advice in hiring a Community Manager to help coordinate their social media. “Do you have any social media channels set up yet?” I’ll ask. “No. Not yet,” they’ll explain. “For what are you intending to use social media?” I’ll ask. “We don’t know that yet,” they’ll say. “Well, to whom will yo

Last week I attended Social Slam in Knoxville and spoke on a panel about social media engagement, during which moderator Dino Dogan asked me an intriguing question. Have you ever written a blog post for an audience of one? My answer was, “yes,” and I shared the story behind that post and some of the things that resulted because I wrote it. But afterward the question got me thinking… My example was a personal on

There’s no magic to building a social media presence, but there are some rules you can follow to get a magical return after you’ve built it. The first is to give weight to four different variables in determining the most effective social platforms for your brand to use. 1. Determine the platform(s) in which your clients or customers are already hanging out. If you want to use social media to reach a speci

With all the hype surrounding social media, it’s tempting to want to jump in, set up a presence and start talking to your clients or customers, right off the bat. Problem is, that approach can open oodles of cans of worms that your company is going to need time to process and discuss. Instead of trying to go from zero to “social business” all at once, consider adding social media more organically and grad