We live in the age of hyperbole...
Hyperbole is when you turn that volume up to 11.
For those of you who zoned out in English class that day, hyperbole is...
It is a side affect of our digital discourse becoming increasingly polarized in tone.
Today, people either post or comment on content with a “meh” kind of tone, (like a “like” on Facebook or cursory response such as, "great news!") Or they post or share content with an exaggerated kind of tone, (because if they’re going to take the time to actually sit and type out something, then they’re going to type something meaningful and bold!)
There doesn't seem to be much middle ground between the two.
The problem is, most things we do or encounter on a day-to-day basis live in that middle ground...
So, when we use hyperbole to describe those thoughts, feelings and actions, (instead of more appropriate -- and less glamorous -- adjectives) we become the modern version of the boy who cried wolf.
If we say everything is AMAZING, after awhile people start to question if we think anything isn’t amazing.
And when something comes along which really IS amazing, no one pays any attention when we want to talk about it because we've already over-played the attention card.
So, be careful how often you use words and phrases like…
Because that's how we describe things which are exceptional, and "exceptional" doesn't happen every day.
For a great take on this topic, listen to (it's just an audio track) Louis CK's beef with the overuse of the word, "hilarious." Heads-up, this language is NSFW (not safe for work) so pop in those earbuds, first.
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I’m a consultant, strategist, author, educator & speaker with more than 20 years of experience in marketing and communications. I’m passionately curious, fairly sassy, kinda dorky and seriously good at what I do.