Cheating is popular in social media. If there's a way to get ahead without doing the work, chances are someone's tried it, blogged about it and maybe even formed a business to promote it.
People cheat to get ahead in social media for the same reasons they cheat to get ahead in anything...
Underneath it all though, cheating is still a bad thing, right?
People use social media to make all sort of important decisions -- how to allocate the financial resources at their company, deciding what to buy, whom to vote for, whom to fall in love with, (sigh...poor Manti Te'o) how to live their lives or how to shape their careers.
When the resources and information they use to make those decisions are built upon and maintained using deception and untruths, that's harmful, right?
These suggestions make sense when you're talking about things like radar detection signs that remind motorists to drive the speed limit, or the recitation of an honor code before an exam that encourages students to refrain from cheating. But, do they translate to the world of social media?
And, even if they did, do people care enough about cheating in social media to try to fix it?
Because sometimes it seems like deception has become so commonplace in social media that it's fallen into the same category as magic, energy healing and professional wrestling -- there's an artifice to things that distorts reality, but we choose to accept that reality anyway.
And that's a bad thing, right?
Because it seems like it should be.
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I’m a consultant, strategist, author, educator & speaker with more than 20 years of experience in marketing and communications. I’m passionately curious, fairly sassy, kinda dorky and seriously good at what I do.