If community management or maintaining the activity on your company's social channels is your responsibility, you've likely struggled with keeping the rest of the organization up to speed on your activities.
When you're on the front lines, routing, prioritizing and responding to posts, nothing can impede that process more than having to wait for an email or phone call return from someone else in the organization who has the information you need to share with a community member (or group of members) who are patiently waiting.
Also frustrating are blank stares of disbelief when trying to relay intelligence gathered from social media conversations to internal teams who have no context for understanding where the information came from or why it is relevant.
Depending on your needs, here some ways you can bring your team or other departments closer to the day-to-day social activities:
You don't need everyone in your organization to actively participate on social channels. But, it is important that the community management team isn't operating in a silo. By using social tools to bring key team members closer to your activity, you've positioned yourself for greater organizational support and overall success.
I’m a consultant, strategist, author, educator, and speaker with more than 30 years of professional experience. I’m passionately curious, fairly sassy, kinda dorky and seriously good at what I do.