When I tell people I work in digital wellness, they usually chuckle and say something like, “Yeah, I know. Tech companies have too much power and do shady stuff. But, I'm addicted. What’re ya goin do?”
Big Brother may be controlling mysterious levers far, far away in Silicon Valley, but most of us have few complaints. Sure, at times our technology can be intrusive or distracting, but for the most part people tell me it's equitable, helpful, and good.
And that's an example of white privilege.
Technology feels equitable, helpful, and good for white folks because it was made for white folks, programed by white folks, (more specifically, white men) who work at companies run by white folks, (again, white men). As a consequence, it often does not reflect the experiences, needs, or concerns of BIPOC or other marginalized communities.
For BIPOC audiences in particular, Big Brother is invariably pulling racist levers, collecting and manipulating data that has historically been used to stereotype, marginalize, segregate, discriminate, and cause outright harm—from voter suppression to redlining in housing to disparities in health care to…. oh man, that list is endless. (If you don't know about the history of racism in American, I highly recommend you do the work and start Googling.)
So it is no surprise that these same practices have been subtly baked into our technology, too.
I'm not saying any one piece of technology is inherently racist. Nor am I saying all tech is overtly designed to function in a racist way.
I'm saying that a small cross section of largely white men--who have inherent biases and a very human tendency to see the small group they're in as “normal” and anyone who falls outside it as “other”--have had, (and continue to have) a HUGE amount of control and power over the technology used by most of the population.
Technology that's convenient for some, may actually be harmful for others. For example...
Sure, it's lovely that Facebook will serve up pop-up ads for cribs and diapers to pregnant women. Just like it was probably lovely that doors were once held open for well-to-do white ladies. But it’s important to recognize that experience is certainly not everyone’s experience.
There IS racial discrimination embedded in much of today’s technology from coded bias in facial recognition software, to the digital redlining of Internet access, to racial profiling with Ring cameras and neighborhood apps, to using AI for predictive policing to discriminatory AI proctoring in learning software.
There are many people writing specifically about these issues more artfully than I. As someone working in digital wellness, I just wanted to acknowledge and amplify that work, because it's important to talk about.
It's time to stop laughing off the “shady stuff” in technology. Just because you think it doesn't hurt you, doesn't mean it's not your problem. Gifts that come at someone else's expense, should be everyone's problem.
I’m a consultant, strategist, author, educator, and speaker with more than 30 years of professional experience. I’m passionately curious, fairly sassy, kinda dorky and seriously good at what I do.