Images are hot in social media right now -- from Facebook cover photos to Pinterest boards to Instagram albums -- and companies everywhere are getting wise to their increasing value as part of their marketing mix.
And that's awesome news if your business makes pretty things.
But what do you do if your company doesn’t? What if you make a gangly sprocket or sell a service or even just ideas? Does this mean you have to miss out on the visual revolution?
But you DO need to get a little creative.
Those photos you have on hand of your President shaking hands while accepting an award or posing with a shovel at a groundbreaking just ain’t gonna cut it anymore. Like the written content they consume, social audiences today want the content they view to be more active, entertaining and original.
Here’s how to start creating some imagery for your company to fit this bill.
If your business has a staff, then you have a subject for pictures.
Even if it’s just pictures of them sitting around a table arguing about an idea, seeing your people bring your product or service to life can be as interesting as your promotional blurb describing it.
If you sell ideas, those ideas need to come from somewhere, and THOSE places may make for great imagery. For example...
Remember, images about how you think can be just as exciting as what you think. Just be sure to give credit where credit is due if any of those images were originally created by someone else.
Camera shy? No problem. Just like your written content, you don’t want all of your images on social media to be “me, me, me” all of the time.
Who are your customers and clients? Can you take pictures of them and incorporate those into your marketing? For example...
There is gobs of content on the web, so you will need to up the ante if you want yours to stand out from all the rest.
Sure, it's both easy and reassuring to use polished stock photos of people looking brochure-worthy in your marketing (er...kinda like the photo I used in this post). But images like that aren't really going to pop out and grab people's attention in a crowded social feed. Instead, try to...
Consider two options...
Just don't over think it, folks. The world is becoming increasingly social and the lines between professional and personal are more blurry. People want to be connected to people, so step out from behind those logos, put on a smile and start clicking.
I’m a consultant, strategist, author, educator, and speaker with more than 30 years of professional experience. I’m passionately curious, fairly sassy, kinda dorky and seriously good at what I do.