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There's a path many follow when we start our own company:

1. We freelance a bit and get some clients.
2. We get busy and decide to hang out a shingle as our own shop.
3. We get more clients and decide to take on subcontractors to keep up.
4. We get so many clients, we hire those subcontractors as employees.
5. We grow our company and either live happily ever after, grow bored and start a new company or sell our company and make a lot of money.

The main objective of this whole process is to get bigger, faster, stronger.

Whatever you've got now, simply get more.

So that's what I did for many years.

But, somewhere along the way, I got tired of pretending there was a small army of people supporting my every move. I got sick and injured working more hours than my body could handle. I got burnt out trying to take over the world.

I realized I had been following a path that didn't really make me happy and took nearly all of my time and energy to stay on.

And what is the point of following a path like that?

It is inevitable that life will be not just very short but very miserable for those who acquire by great toil what they must keep by greater toil. They achieve what they want laboriously; they possess what they have achieved anxiously; and meanwhile they take no account of time that will never more return. -Seneca

Life is short, so I decided to make some changes, starting with this website.

As you may have noticed, instead of being focused on Kane Consulting, it's just focused on me.

I don't really consider it a re-brand* because...

• I'm still a consultant. I've been doing it for fourteen years now, (FOURTEEN, folks. It boggles my mind.) and I'm good at it.
• I'm still a public speaker. I've been doing that even longer and I feel at home on a stage.
• I'm still a teacher. There's nothing better than the look in someone's eye when confusion turns to clarity.
• I'm still a writer. Although only a wee portion of what I write is business related.

...I've just made the packaging around those offerings more simple and honest.

Plus, I've added coaching to my services. It's something I have been doing for people for more than twenty years but have rarely charged for, (which is not the smartest business strategy.)

At the end of the day, I'm still just Jen: one woman who likes to help people fix their problems and learn new things...

...one woman who intends to create a new path for herself to follow.

*Although kaneconsulting.biz still exists, now you can also reach my site via jenkane.com. Handy, huh?