Getting no response to something you've posted in social media can be downright unnerving.
It’s like doing an epic performance, finishing with a flourish, and then watching the audience shrug their shoulders and start chatting with each other about the weather.
When this happens, most of us ask ourselves, "What did I do wrong?"
Well, just like the Eskimos apparently have many words for "snow," social media has many words for “silence.”
If your audience doesn't respond to a particular piece of content or communication, you may have done any number of things wrong...or nothing wrong at all.
Hearing crickets on the other end of the line can actually mean your audience is thinking a great many things. It's up to you to do the homework to figure out what it is.
Here's what they could really be saying with their silence...
So, next time you hear crickets after you post a content or comment, lean in and listen harder. They may be trying to tell you something.
I’m a consultant, strategist, author, educator, and speaker with more than 30 years of professional experience. I’m passionately curious, fairly sassy, kinda dorky and seriously good at what I do.