Tag
storytelling
Date: 24 Jun 2014
By: Jennifer Kane
KaneCo Tutorial: How to Improve Your Company’s Storytelling
Below is the latest video in our Social Media Toolbox Tutorial Series which explores five tips for improving your company's marketing or PR storytelling, using examples from popular television shows as our guide.
The tips include:
- Bring in your A-team
- Conservatively court controversy.
- Give a shout out/plant a seed.
- Music makes the moment memorable.
- Don't be too sweet.
If there are other things you’d like to see us cover in our tutorial series, please drop us a line at info (at) kaneconsulting.biz.
Date: 07 May 2014
By: Jennifer Kane
The Good Stuff: Stories, Sadness, Science and Non-Humans
It’s time for another digest of cool content… 1. The rise of agency in storytelling. In “Agency. Or Why We Love Game of Thrones and Lord of the Rings,” Peter Campbell talks about how storytelling is changing, perhaps due to evolutionary development. (Today our brains process complex data, so our stories have become more complex, too.) Campbell explains more stories than ever are exploring
Read MoreDate: 14 Aug 2013
By: Jennifer Kane
Why You Should Make Storytelling a Priority
Is storytelling important for your business? Most companies would tell you, “no;” it’s a nice cherry to add on top of your marketing efforts but certainly not the foundation upon which you build things. But that answer overlooks what “stories” actually are and the important role they play in organizing our world. Storytelling is a fundamental and essential part of human behavior. We̵
Read MoreDate: 31 Jul 2012
By: Jennifer Kane
Pixar's Lessons in Content Marketing
One of the great strengths of the movie company, Pixar is their ability to tell a good story – a fact that any parent who’s found themselves gasping in childlike wonder during one of their films, can attest. One of their beautifully simple guidelines for this process, the formula… Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. …s
Read MoreDate: 05 Mar 2012
By: Jennifer Kane
Facebook Timeline and the Art of Company Storytelling
Last week Facebook unveiled its Timeline for brand pages, and companies large and small started scrambling to figure out what it will mean for their business. Love it or hate it (starting March 30, you’re going to be stuck with Timeline either way), this new layout for Facebook’s Fan Pages offers companies an opportunity (and a challenge) to brush up on a skill that’s often overlooked in content marketing…story
Read MoreAbout me…
I’m a consultant, strategist, author, educator, and speaker with more than 30 years of professional experience. I’m passionately curious, fairly sassy, kinda dorky and seriously good at what I do.
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