- Do you think big thoughts?
- Read like a maniac?
- Get pumped about changing the world?
Join the club….
Each month we’re reading one business book that falls under the big picture subjects of entrepreneurism, leadership, marketing, public relations, psychology or new media (or whatever else strikes the groups’ collective fancy.)
Then, on the second Tuesday of the month,* we’ll will gather at aloft Hotel in Minneapolis where we’ll discuss the book, the big ideas that we learned from it and how we might use those ideas for our own businesses, industries and plans for world domination. (Don’t worry if you haven’t finished the book by the time the salon rolls around — you can still come and chat with us.)
The book club is free, and you can come to as many or as few as you like, (you’re on your own for food/beverages though.) However, in order to make sure that the conversations stay manageable, the size of each monthly salon will be limited to a maximum of 15 attendees (which means you’ll need to RSVP if you plan to attend.)
We will open registration one month before each salon (this ensures that everyone gets a fair shot at snagging a spot). Need a heads-up to remember to register? Then click the link at the bottom of this page in the gray bar to join our email list. Our email peeps get first crack at registration every month.
2012 BOOK CLUB SCHEDULE
MARCH 13: Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields. In business, art, and life, creating on a world-class level demands bold action and leaps of faith in the face of great uncertainty. But that uncertainty can lead to fear, anxiety, paralysis, and destruction. In this book, Fields draws on leading-edge technology, cognitive-science and ancient awareness-focusing techniques to talk about tackling uncertainty in a fresh, practical, non-dogmatic way. REGISTRATION IS NOW CLOSED.
APRIL 10: Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina. In Brain Rules, Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule – what scientists know for sure about how our brains work – and then offers transformative ideas for our daily lives. This book also has a companion online video. REGISTRATION IS NOW CLOSED.
MAY 15: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (Author, Mark Schaefer will be joining us for this salon, via Skype). Schaefer is a globally-recognized educator, business consultant, and author who blogs at {grow}, in addition to being one of the nicest guys…ever. His latest book tackles the controversial topic of online influence, so we expect this salon to be hoppin. REGISTRATION IS NOW CLOSED.JUNE-AUGUST: off
SEPTEMBER 11:The Nerdist Way: How to Reach the Next Level (In Real Life) by Chris Hardwick. Nerd superstar Chris Hardwick offers his fellow “creative obsessives” crucial information on how to come out on top in the current Nerd uprising. From keeping their heart rate below hummingbird levels to managing the avalanche of sadness that is their in-boxes; from becoming evil geniuses to attracting wealth by turning down work, Hardwick reveals the secrets that can help readers achieve their goals by tapping into their true nerdtastic selves.
OCTOBER 16: Marketing in the Round: Multichannel Approaches In the Post-Social Media Era by Gini Dietrich and Geoff Livingston (Co-Author, Gini Dietrich will be joining us for this salon, via Skype). In this book, Dietrich and Livingston show how to create a marketing hub with integrated spokes — including PR, advertising, direct marketing, web, social media, search, and content — so every business function can speak cohesively with each customer through the tools and platforms that deliver the best results with the least expense. REGISTRATION IS NOW OPEN.
Please note, the books and schedule are subject to change. Also, these are not affiliate links. Feel free to purchase these books wherever you wish.
*Our February book club salon will be the third Tuesday of the month, instead of the second Tuesday, due to Brian Solis’ schedule.